The Role of Marketing Ops in Modern Marketing with Daniel Murray

In this episode we had the opportunity to talk with Daniel Murray (host of the Marketing Millenials podcast) about how he sees:

• The relationship between marketing ops and overall marketing
• The importance of understanding broader marketing and sales processes as a marketing operations professional
• The shifting perception of marketing ops and potential elevation of marketing ops leaders into heads of marketing/CMO roles

In addition we talk about overrated / over-hyped martech and the importance of understanding data and analytics in the marketing ops world now.

Recorded live.

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