Ops Cast
Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
Ops Cast
The Role of Marketing Ops in Modern Marketing with Daniel Murray
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Michael Hartmann, Naomi Liu, Mike Rizzo and guest Daniel Murray
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Season 1
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Episode 46
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In this episode we had the opportunity to talk with Daniel Murray (host of the Marketing Millenials podcast) about how he sees:
- The relationship between marketing ops and overall marketing
- The importance of understanding broader marketing and sales processes as a marketing operations professional
- The shifting perception of marketing ops and potential elevation of marketing ops leaders into heads of marketing/CMO roles
In addition we talk about overrated / over-hyped martech and the importance of understanding data and analytics in the marketing ops world now.
Recorded live.
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