
Ops Cast
Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
Podcasting since 2021 • 192 episodes
Ops Cast
Latest Episodes
Why Marketing Ops Professionals Should Understand Product Marketing with AJ Driscoll
What does it take to elevate marketing operations from a technical support function to a strategic business driver? AJ Driscoll reveals how understanding product marketing fundamentals transformed his career trajectory from system administrator...
•
Season 1
•
Episode 174
•
41:21

Taming the Data Dumpster Fire: How to Make Marketing Metrics Make Sense with Eric Westerkamp
Marketing leaders face a painful dilemma: they need to prove their impact through data, but marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerk...
•
Season 1
•
Episode 173
•
47:16

Practical Tips for First-Party Data and Identity Resolution with Jeremy Katz
What happens when all your digital breadcrumbs—personal emails, professional accounts, device IDs, and physical addresses—get connected into a single identity? Jeremy Katz, SVP of Product Solutions, Identity and Data at Merkle, takes us deep in...
•
Season 1
•
Episode 172
•
46:43

Tips and Tricks for Finding a New Ops Role with Ryan Murphy
The modern job hunt is broken—but Ryan Murphy, Managing Partner at UpfrontOps, has cracked the code. After being forced to resign from his position during a cross-country move, Ryan found himself frantically applying to hundreds of jobs with ze...
•
Season 1
•
Episode 171
•
47:52

Garbage In, Garbage Out: How Bad UTMs Wreck MAP, CRM & CDP Attribution with Dan McGaw
Ever feel like your marketing data is giving you half-truths? You're not alone. In this eye-opening conversation with Dan McGaw, founder and CEO of UTM.io, we dive deep into the critical but often overlooked foundation of all marketing attribut...
•
Season 1
•
Episode 170
•
50:22
