Ops Cast
Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
Episodes
176 episodes
Blurring the Lines: Exploring B2B and B2C Marketing Operations with Beth Horrigan
This episode dives into the dynamic realms of B2C and B2B marketing operations, highlighting their interconnectedness and the emotional versus rational appeals that differentiate them. Beth Horrigan shares her extensive career journey, emphasiz...
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Season 1
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Episode 158
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55:02
From Twinkle, Twinkle to MOps and Mimosas: 4 Years of OpsCast Moments
Ever wondered how a podcast can thrive amidst chaos and unexpected interruptions? From fire alarms to lullabies, our journey with OpsCast over these past four years has been anything but ordinary. Born amidst the uncertainty of the COVID-19 pan...
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Season 1
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Episode 157
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55:59
Analytics Should not be a Million Dollar Problem with Janet Gehrmann
Ever wondered how small to medium-sized businesses can harness the power of business intelligence without breaking the bank? Join us for an enlightening chat with Janet Gehrman, co-founder of Scoop Analytics, who reveals the untapped opportunit...
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Season 1
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Episode 156
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56:43
How to Create a Culture of Experimentation with Brendan Burke
Unlock the secrets of a thriving startup culture with insights from Brendan Burke, Senior Marketing and Growth Manager at Baydin (Boomerang). Ever wondered how a company can successfully run 52 experiments in a year? Brendan reveals how Boomera...
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Season 1
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Episode 155
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50:06
Data Driven Marketing Needs Humanity Too with Leanne Dow-Weimer
What happens when you blend the worlds of exercise physiology and marketing? Our latest episode features Leanne Dow-Weimer, a fractional marketing leader, who shares her unique journey from gym floors to executive offices. Leanne's story offers...
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Season 1
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Episode 154
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53:08
The Mindset for the Most Effective Rev Ops Teams with Sean Lane and Laura Adint
What if you could transform your business into a predictable revenue engine? Join us as we chat with Sean Lane and Laura Adint, the brilliant minds behind "The Revenue Operations Manual." Sean and Laura, who first teamed up during their days at...
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Season 1
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Episode 153
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52:20
Balance, Neurodiversity, and Workplace Environment Impacts on Teams with Kelly Robinson
Renowned designer Kelly Robinson joins us to share her transformative approach to environment design, exploring the profound impact our surroundings have on mental health and adaptability. From her work with tech giants like Airbnb and Headspac...
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Season 1
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Episode 152
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55:05
All Things Salesforce with Hannah Nodus
Ever wondered how a career shift can lead you to the job of your dreams? Join us for an inspiring conversation with Hannah Nodus, the Product Manager of Marketing Ops Technology at Salesforce, as she shares her fascinating journey from tech con...
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Season 1
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Episode 151
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48:39
The future of content and producers in the world of AI with John Pagano
Join us for an insightful conversation with John Pagano, Vice President of Digital Studios at Paramount/Nickelodeon, as he takes us on a journey through the ever-evolving world of content creation. Discover how John's impressive career has led ...
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Season 1
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Episode 150
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43:06
Buying Groups as an Extension of ABM with Alice Walker and Christine Maxey
Unlock the secrets to transforming your sales and marketing strategies with insights from Alice Walker and Christine Maxey of Lean Data. Discover how the introduction of buying groups is not only reshaping traditional methods but also elevating...
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Season 1
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Episode 149
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51:48
Operationalizing First Party Data with Vishnu Vankayala
Unlock the secrets of data-driven marketing with Vishnu Vankayala, the visionary founder and CEO of CustomerLabs. Gain exclusive insights into the world of first-party, second-party, and third-party data, and learn how to navigate the complexit...
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Season 1
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Episode 148
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44:43
How Your Role in Marketing Operations Will Evolve with Garrath Robinson
Garrath Robinson, founder and CMO of Rev-X-Cel, joins us to reveal the secret sauce behind transforming marketing operations from mere order-taking to a strategic powerhouse. His journey, which began with a college business venture, spans impac...
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Season 1
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Episode 147
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50:16
Data-Driven Marketing is Dangerous with Jonathan Hansing
What happens when a military intelligence officer turns tech entrepreneur? That's what we uncover with Jonathan Hansing, co-founder of Walabi, as he shares his intriguing journey from the US Army to shaping the future of marketing analytics. Li...
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Season 1
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Episode 146
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49:13
Organizational Readiness and How it Impacts Marketing Effectiveness with Tony Ferreira
Unlock the secrets to making your tech investments genuinely work for you with insights from our esteemed guest, Tony Ferreira. With nearly two decades of experience in the marketing technology sector, Tony has transitioned from the agency worl...
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Season 1
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Episode 145
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51:22
Really listen to your customers
Embark on an inspiring journey with Andrea Lechner-Becker, CMO at LeadMD, as she recounts her dynamic shift from the sports entertainment arena with the Phoenix Suns to becoming a maestro of marketing automation. Holding the baton for tools lik...
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31:20
How to Build the Case to Focus on Data Quality with Stefano Mazzalai
Ever wondered how a math enthusiast turned aerospace engineer finds his calling in the world of marketing? Join us as we sit down with Stefano Mazzalai, a seasoned expert in marketing technology and operations, who takes us through his unconven...
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Season 1
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Episode 144
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48:07
Be confident in your expertise
Discover the transformative journey of Julz James, a celebrated Marketo champion, as she unveils the secrets to a thriving career in the MarTech consulting world. Her story is not just a narrative; it's a roadmap for marketing professionals aim...
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28:58
Follow Your Curiosity
Embark on an adventure through the landscape of MarTech consulting with the guide extraordinaire, Bryan D'Andrea. Swap the predictability of agency life for the thrill of carving your own independent path as Bryan, a San Diego-based consultant,...
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30:29
Everything I learned about Marketing I learned as a Pro Wrestler with Devin Leshin
Imagine stepping into the ring of professional wrestling and how it could transform your approach to the corporate world. That’s precisely what happened to Devin Leshin, a marketing technologist at Microsoft, whose journey from wrestling fan to...
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Season 1
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Episode 143
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56:09
How Marketing Ops Can Turn Data into Actionable Insights with Adrianna Shukla
Unlock the secrets of data management in marketing operations with Adrianna Shukla, Director of Demand Generation at Snowplow. Join us as Adrianna shares her expertise on constructing a robust operational backbone that ensures data accuracy and...
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Season 1
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Episode 142
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52:05
A Marketing Ops Professional's Guide to Finance with Nick Araco
Join us as we engage in a dynamic conversation with Nick Araco, the visionary CEO and founder of the CFO Alliance. What if finance roles were not just about numbers but also about building community and collaboration? Nick sheds light on his jo...
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Season 1
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Episode 141
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48:49
How can AI Reinvent Marketing Ops and Analytics with Chris Golec
Joining us today is Chris Golec - a serial entrepreneur - who is currently Founder & CEO of Channel99, a company that leverages AI to help companies improve B2B marketing programs and invest in growth. Prior to Channel99, Chris has been act...
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Season 1
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Episode 140
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47:00
Driving CDP Adoption at a Large Organization with Sangeetha Parsan and Mary Wallace
Today we are joined by Sangeetha Parsan and Mary Wallace from Informa to talk about the lessons learned from rolling out a CDP at a global enterprise organization.Sangeetha is Vice President, Professional Services at Informa. She has bee...
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Episode 139
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45:15
Establishing MarTech as a driver of measurable business impact with Mirko Roettgers
Joining us today to talk about establishing Marketing Technology as a tool for business impact is Mirko Roettgers. Mirko is General Manager at Triggerfish, a global marketing technology agency based in Brisbane, Australia. Mirko is an experienc...
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Season 1
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Episode 138
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55:28
Lessons Learned from the Origins of Slack with Johnny Rodgers
Join us as we sit down with Johnny Rodgers, one of Slack's original employees. During his time at Slack - from the beginning until post-acquisition - Johnny wore several hats. Earlier this year, he and some other former early employees started ...
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Season 1
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Episode 137
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53:50