Ops Cast
Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
Episodes
155 episodes
How can AI Reinvent Marketing Ops and Analytics with Chris Golec
Joining us today is Chris Golec - a serial entrepreneur - who is currently Founder & CEO of Channel99, a company that leverages AI to help companies improve B2B marketing programs and invest in growth. Prior to Channel99, Chris has been act...
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Season 1
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Episode 140
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47:25
Driving CDP Adoption at a Large Organization with Sangeetha Parsan and Mary Wallace
Today we are joined by Sangeetha Parsan and Mary Wallace from Informa to talk about the lessons learned from rolling out a CDP at a global enterprise organization.Sangeetha is Vice President, Professional Services at Informa. She has bee...
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Episode 139
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45:39
Establishing MarTech as a driver of measurable business impact with Mirko Roettgers
Joining us today to talk about establishing Marketing Technology as a tool for business impact is Mirko Roettgers. Mirko is General Manager at Triggerfish, a global marketing technology agency based in Brisbane, Australia. Mirko is an experienc...
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Season 1
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Episode 138
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55:53
Lessons Learned from the Origins of Slack with Johnny Rodgers
Join us as we sit down with Johnny Rodgers, one of Slack's original employees. During his time at Slack - from the beginning until post-acquisition - Johnny wore several hats. Earlier this year, he and some other former early employees started ...
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Season 1
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Episode 137
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54:15
From Order-Taker to Strategic Partner: Transforming Your B2B Marketing Operations Mindset with Eric Hollebone
In todays episode, Michael Hartmann talks with Eric Hollebone, President and CEO of DemandLab, a notable figure in the marketing and operations sphere with extensive experience in digital marketing and a robust background in engineering. They d...
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Season 1
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Episode 136
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55:13
Lessons Learned from an OG ABM Expert with Jessica Fewless and Andrea Frazier
Can the latest ABM technology truly revolutionize your marketing strategy, or is there more beneath the surface? Join us on this compelling episode of OpsCast as we sit down with Jessica Fewless and Andrea Frazier to explore the oft-misundersto...
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Season 1
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Episode 135
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53:44
Is Moonlighting Cheating?
Embark on a journey through the dual worlds of Tom Keefe—by day, a dedicated Director of Marketing Operations at Engagio; by night, a savvy MarTech consultant with an entrepreneurial spirit. This episode peels back the layers of moonlighting in...
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27:55
Marketing Ops as a Path to COO with Stephanie Valenti
Ever wondered how transitioning from restaurant operations to sales can shape an executive career? Meet Stephanie Valenti, our guest who has navigated this unique path with remarkable success. In this episode, Stephanie shares her journey from ...
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Season 1
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Episode 134
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48:25
Introducing the Society of Martech Consultants
Embark on a journey through the world of MarTech consulting with us, Courtney McAra and Grant Gregorian. Together, we peel back the layers of our industry, revealing the triumphs and trials that come with the territory of being consultants. Tap...
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17:31
Practical tips for Project Management with Blaine Tetterton
Unlock the secrets of effective project management with Blaine Tetterton, who brings her wealth of experience from theater management to marketing and revenue operations. Blaine's journey is nothing short of fascinating, and in this episode, sh...
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Season 1
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Episode 133
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1:00:23
Lessons Learned in a Shifting Landscape for an Entrepreneur with Vivian McCormick
What motivates a seasoned lawyer to swap legal briefs for bed linens? Tune in as we sit down with Vivian McCormick, the brilliant co-founder and CEO of Wilet, a Canadian linens and bedding company. Vivian takes us on her transformative journey ...
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Season 1
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Episode 132
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1:04:13
Marketing Ops isn't Marketing - The Spicy Hot Take
Can marketing operations truly be considered a part of traditional marketing, or does it stand as its own unique discipline? Join us in this thought-provoking episode of OpsCast as we explore this question from multiple angles, diving into the ...
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Season 1
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Episode 131
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47:33
A Marketing Operations Framework Aligned with Organizational Priorities with Raja Walia
On today's episode, we talk with returning guest Raja Walia, Founder and CEO of GNW Consulting. With over 20 years of experience, Raja shares his journey from solopreneur to leading a 16-person marketing operations agency. He also introduces a ...
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Season 1
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Episode 130
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48:14
The Perfect Storm of AI, Rev Ops Growth and Focus on Profitability with Jeremy Steinbring
On today's episode, we walk with Jeremy Steinbring, Founder of RevOnyx, a Revenue Operations agency. Prior to starting RevOnyx, Jeremy led a Salesforce practice at another consultancy. Before that, he held several leadership roles in GTM & ...
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Season 1
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Episode 129
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57:28
Community-led and Partner-led GTM Approaches with Asher Mathew
In today's episode, we talk with Asher Mathew, Co-Founder and CEO of Partnership Leaders. Partnership Leaders is a private network built to elevate the role of partner teams in their companies. Prior to Partnership Leaders, Asher held se...
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Season 1
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Episode 128
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47:34
The Future of AI in Search Marketing with Adi Abdurab
Unlock the secrets of AI's role in transforming search marketing with insights from Adi Abdurab, Senior Marketing Content Manager at KodeKloud. Explore how AI has evolved from the rudimentary visions of the 1970s to the cutting-edge large langu...
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Season 1
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Episode 127
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56:05
Building Collaboration in Revenue Operations with Rosalyn Santa Elena
Ever wondered what it takes to transition from a corporate giant to a nimble startup? Join us as we sit down with Rosalyn Santa Elena, the visionary founder and Chief Revenue Operations Officer of The RevOps Collective, who shares her compellin...
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Season 1
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Episode 126
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52:07
Mastering Marketing Analytics: Insights and Strategies with Shivani Bhatt
Unlock the secrets to mastering marketing analytics with insights from Shivani Bhatt! As the Director of MarTech Solutions and Analytics at CloudFlare, Shivani shares her incredible journey and the pivotal moments that shaped her career. From b...
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Season 1
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Episode 125
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50:17
The importance of Community to our Ecosystem with Asher Mathew
Unlock the secrets to community-led and partner-led growth with insights from Asher Mathew, co-founder and CEO of Partnership Leaders. Discover how fostering spaces for sharing best practices can drive collective learning and growth, and why bu...
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Season 1
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Episode 124
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57:23
Empowering Customer Success to Drive Revenue
Could customer marketing be the secret weapon your B2B SaaS company needs to thrive in today's noisy marketplace? Join us for a compelling conversation with Mark Organ, the CEO of Categorynauts and the b...
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Season 1
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Episode 123
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40:45
The Journey of Aligning Teams for Business Success with Natalie Furness
Unlock the secrets of Revenue Operations with our special guest, Natalie Furness, founder and CEO of RevOps Automated. Natalie shares her unique journey from clinical operations in healthcare to the world of revenue operations, drawing intrigui...
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Season 1
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Episode 122
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49:01
The Journey to Influential Leadership with Dionne Mejer
Ready to transform your leadership approach in revenue operations? Our conversation with Dionne Mejer, a trailblazing sales executive, guarantees you’ll learn how to empower your team and master the shift from marketing operations to revenue op...
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Season 1
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Episode 121
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41:29
Mastering the Art of Marketing Ops: From Eloqua IPO to AI-Powered Success Strategies
Embark on a voyage through the dynamic world of marketing operations alongside our esteemed guest, Chris Petko, who brings to the table not just stories but a legacy, including his critical role in the Eloqua IPO. His insights traverse the ea...
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Season 1
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Episode 120
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57:40
Mastering Nearbound Partnerships: Navigating Trust and Strategy with Will Taylor
Unlock the secrets of partnership synergy with the astute Will Taylor, your guide to the Nearbound Go-To-Market strategy. As we traverse this new terrain alongside the head of Nearbound Partnerships at Reveal, you'll grasp how to encircle buyer...
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Season 1
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Episode 119
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53:56
Behind the Scenes of ABM Strategy with Marketing Pro Xander Broeffle
Have you ever wondered how the lessons learned from managing a theater stage can revolutionize marketing operations? Xander Broeffle, our esteemed guest and the Senior Director of Marketing Operations at CS2, shares his story, one that elegantl...
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Season 1
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Episode 118
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54:08