Ops Cast
Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
Episodes
228 episodes
From Tasks to Transformation: Scaling AI Adoption in Marketing with Spencer Tahil
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Spencer Tahil, Founder and Chief Growth Officer at Growth Alliance. Spencer helps organizations design AI and automation work...
•
Season 1
•
Episode 210
•
53:26
The Value-Driven Path to AI Adoption with Aby Varma
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Aby Varma, global business and marketing leader and Founder of Spark Novus. Aby helps organizations adopt AI strategically and responsibly,...
•
Season 1
•
Episode 209
•
50:58
The Final MOPsapalooza: Celebrating Community and What Comes Next
In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years.Mic...
•
Season 1
•
Episode 208
•
49:29
Simplifying the Complex: Attribution, Alignment, and What Really Matters with Penny Hill
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny has built her career at the intersection of marketing, oper...
•
Season 1
•
Episode 207
•
48:50
Practical AI for Marketing and Ops with Tracey Fudge
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Tracey Fudge, AI Operations Architect and Agentic Workflow Designer at AI By Thrive. Tracey has spent the past several years workin...
•
Season 1
•
Episode 206
•
53:04
Building MOps in Highly Regulated Industries with Danielle Balestra
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Balestra, a seasoned fractional marketing technology executive with experience building teams and stacks in both regulated ...
•
Season 1
•
Episode 205
•
43:09
From Scrappy to Scalable: Martech Maturity in HubSpot with Danielle Urban
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Urban, Co-founder and CEO of Cartographer Consulting. Danielle brings a blend of demand generation, operations, and ...
•
Season 1
•
Episode 204
•
50:21
From Ticket-Taker to Strategic Influencer with Sarah Lane-Hawn
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sarah Lane-Hawn, a fractional marketing leader and consultant who helps organizations shape their go-to-market strategy and build op...
•
Season 1
•
Episode 203
•
56:22
The Human Side of Marketing Ops with Sari Hegewald
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sari Hegewald, Vice President of Marketing Operations at CeriFi. Sari leads a 10-person team covering marketing automation, creative...
•
Season 1
•
Episode 202
•
54:21
Uncovering Company-Level Impact: Rethinking Social Attribution with Chris Golec and Emily Gustin
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Chris Golec, Founder and CEO of Channel99, and Emily Gustin, Business Development Manager at LinkedIn. Chris and Emily share ...
•
Season 1
•
Episode 201
•
55:15
Bridging the Gap: Building Mutual Understanding Between Marketing and Ops with Monica Wright
In this special 200th episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Monica Wright, growth and demand generation leader with deep experience in both marketing operations and demand genera...
•
Season 1
•
Episode 200
•
52:35
Translating Data to Boardroom Impact with Jon Russo
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Jon Russo, founder of B2B Fusion and former CMO of high-tech companies across Silicon Valley, New York City, and Luxembourg.
•
Season 1
•
Episode 199
•
47:59
When ROI Comes for Your MQLs: Hard Truths with Ellie Cary
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Ellie Cary, Senior Demand Generation Manager at StarTree. Ellie shares her experience navigating marketing performance challenges, in...
•
Season 1
•
Episode 198
•
58:53
Mapping the Customer Journey: B2C Lessons for B2B Teams with Pradeep Manivannan
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Pradeep Manivannan, Martech Consultant at Academy Sports & Outdoors. Pradeep brings extensive experience from roles at eBay, Sale...
•
Season 1
•
Episode 197
•
52:34
Building Trust in an Age of AI with Karen Kranack
In this episode of Opscast, Michael Hartmann and Naomi Liu are joined by Karen Kranack, Director of Applied AI Strategy and Experience, to explore the intersection of AI, brand strategy, and trust. Karen shares her insights on how AI i...
•
Season 1
•
Episode 196
•
50:34
The Foundational Operations Gap with Evan Kubitschek
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Evan Kubicek, founder of Grow Rogue. Evan brings 15 years of experience in marketing operations and shares insights on what he calls the fo...
•
Season 1
•
Episode 195
•
44:30
Inside the CMO Mindset: Budget Gaps, Burnout, and the Role of AI with Ahmed Datoo
In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, Michael Hartmann speaks with Ahmed Datoo, CEO and co-founder of Allgood and a self-described recovering CMO.Ahmed reflects on his time leading marketing teams and s...
•
Season 1
•
Episode 194
•
58:00
How AI Upleveled the Promise of Personalization with Dean de la Peña
In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu speak with Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate.Dean discusses the role o...
•
Season 1
•
Episode 193
•
49:16
Will MQAs Replace MQLs? with Andrea Frazier and Jessica Fewless
In this episode of Ops Cast by MarketingOps.com (powered by The MO Pros), hosts Michael Hartmann, Mike Rizzo, and Naomi Liu delve into one of the most discussed shifts in B2B marketing and revenue operations: the evolving roles of Mark...
•
Season 1
•
Episode 192
•
50:58
Inside the Community-Building Power of Women in Marketing Operations
In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu to explore the role of community within the Marketing Operations profession.What does community...
•
Season 1
•
Episode 191
•
1:01:00
How Can Marketers Partner with Sales in the Boardroom with Kyle Priest and Eric Hollebone
On today's episode, we talk with Kyle Priest (former CMO, CRO, COO, and President at multiple SaaS firms and agencies) and returning guest Eric Hollebone (President & COO at Demand Lab) to discuss what it really takes for marketing...
•
Season 1
•
Episode 190
•
58:53
Alignment in Action: Turning Metrics into Meaningful Business Results with Pratibha Jain
On today's episode, we talk with seasoned B2B marketing leader Pratibha Jain, who has spent nearly two decades driving demand, growth, and operational excellence across multiple industries. From cloud computing to HR tech, she’s seen—and measur...
•
Season 1
•
Episode 189
•
55:24
Balancing Strategic Projects and Tactical Needs in Ops with Carissa McCall
On today's episode, we talk with Carissa McCall, Director of Revenue Operations at Liquibase, to tackle one of the most common challenges in marketing and revenue operations: how to balance strategic projects with the unrelenting pull of da...
•
Season 1
•
Episode 188
•
40:30
The Meaning of Life, the Universe, and MOPs with Andy Caron
On todays episode, we down with Andy Caron, President of Revenue Pulse, to explore the unexpected intersections of curiosity, attribution, psychology, and the marketing operations profession. Andy shares her non-linear journey from costume desi...
•
Season 1
•
Episode 187
•
53:19
Moneyball for Lead Scoring with Lucas Winter
On today's episode, we sit down with lead scoring consultant Lucas Winter to explore a refreshing, data-first perspective on building lead scoring models—one that challenges the conventional wisdom and AI hype alike. With storytelling flair and...
•
Season 1
•
Episode 186
•
46:34