Ops Cast
Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
Episodes
250 episodes
You’re Ignoring 25% of Your Audience - And Ops Owns It with Mike Barton
In today’s episode of Ops Cast by MarketingOps.com, we’re breaking the misconception that digital accessibility is just a compliance issue. Instead, we’re exploring why accessibility should be viewed as a strategic advantage, a lever for better...
From $500K to $22K: Rebranding, AI, and the New Rules of Growth with Michael Yehoshua
What happens when you throw out a nearly finished $500K rebrand… and rebuild it in two months for $22K?In this episode of Ops Cast, Michael Hartmann sits down with Michael Yehoshua, CMO at WiseStamp, to discuss a decision that most marke...
The AI Gold Rush Problem: Big Investment, Unclear ROI with Naomi Liu and Mike Rizzo
Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. Host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu for a candid, no-guest conversation about one of the biggest questions in operations right ...
The Hidden Skill Behind Great Ops Leaders: Learning to Love Conflict with Anna Lecat
Conflict is part of every operation's role, but most people avoid it. However, the best operators learn how to use it to their advantage.In this episode of Ops Cast, Michael Hartmann sits down with Anna Lecat, CEO and Founder of Bridging...
From Promise-Making to Promise-Keeping: Why Great Ops Starts with the Customer Journey with Julie Hamada
What happens when an Ops leader thinks like a marketer?In this episode of Ops Cast, Michael Hartmann sits down with Julie Hamada, Chief Operating Officer at Monarch Dentistry, to explore the connection between marketing, operations, and ...
Fix the System, Fix the Results: Mapping Marketing Ops for Real Performance with Joe Bockerstette
Why do marketing teams keep adding approvals, processes, and controls… yet still struggle to move faster or perform better?In this episode of Ops Cast, Michael Hartmann sits down with Joe Bockerstette, Partner at Business Enterprise Mapp...
What Marketing Ops Leaders Should Know About the Changing Social Media Landscape with Stephanie Gardner
Social media is changing fast. Platforms are becoming search engines, video continues to dominate, and AI tools are rebuilding how people discover brands and information online.In this episode of Ops Cast, Michael Hartmann speaks with St...
From Marketing Ops to GTM Strategy: Breaking the Execution Ceiling with Jackson Fisher
Many Marketing Ops professionals eventually hit a ceiling. The work is important, the systems are running, but the influence over the broader go-to-market strategy remains limited.In this episode of Ops Cast, Michael Hartmann speaks with...
The Old Playbook Is Dead: MOps in the Age of AI with Jon Miller
The traditional B2B marketing playbook is becoming irrelevant. At the same time, AI is fundamentally transforming how buyers research, evaluate, and purchase.In this episode of Ops Cast, Michael Hartmann is joined by Naomi Liu and Mike R...
Leading With Heart in a Systems World: Accountability, Empathy, and the Human Side of Ops with Kimi Corrigan
In this episode of Ops Cast, we explore a side of operations leadership that rarely appears in roadmaps or system diagrams but determines whether teams thrive or burn out.Kimi Corrigan, Vice President of Marketing Operations at Huntress,...
Cold Email, Spam, and the Trust Gap: What B2B Can Learn from B2C with Jacqueline Freedman
In this episode of Ops Cast, Michael Hartmann sits down with Jacqueline Freedman, CEO and Founder of Monarch Advisory Partners and Global Head of Advisory at The Martech Weekly, to discuss where modern marketing outreach has crossed the line fr...
Keeping the Lights On While Changing the Engine: Managing Transformation in Marketing Ops with Adele Kurki
Balancing change and continuity in Marketing Ops is one of the hardest things to get right, especially in global organizations with fast-moving goals and limited resources. In this episode of Ops Cast, Michael Hartmann is joined by Adele Kurki,...
Building Demand Gen Inside a Giant Organization: Lessons from Enterprise Change with Rachel Roundy
In this episode of Ops Cast, we dig into what it really takes to build demand generation and revenue marketing capability inside a large enterprise organization.Michael Hartmann is joined by Rachel Roundy, Product Marketing Lead for AI a...
Metrics That Matter: Turning RevOps Data into Executive Decisions with Josh McClanahan
In this episode of Ops Cast, we are talking about metrics, but not dashboards, tools, or attribution models for their own sake.Michael Hartmann is joined by our guest Josh McClanahan, Co-Founder and CEO of AccountAim. Josh brings a busin...
Five Years of Ops Cast: What Surprised Us, What We Learned, and What Matters For The Future
In this special episode of Ops Cast, Michael Hartmann is joined by Mike Rizzo and Naomi Liu for a wide-ranging, unscripted discussion about the origins of Ops Cast, the early days of live audio experimentation, and how the show has evolved alon...
What Would It Look Like If Marketing Gets Embedded Throughout the Organization?
In this episode of Ops Cast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by Ivelisse Arroyo, Marketing Operations Leader and Executive Advisor on Go-To-Market Operations. Ivelisse brings a business-first perspe...
Leading With Intent: Values-Based Leadership in Marketing Ops with Jaime López
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a thoughtful conversation on a topic that rarely gets enough attention in Marketing Ops: values-b...
Why 80% of ABM Programs Fail (and How to Build One That Works) w/ Mason Cosby
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo for a candid conversation about why most Account-Based Marketing programs fail and how teams can fix them.The...
From Campaigns to the Boardroom: Rethinking Marketing Ops with Lauren McCormack
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platfor...
From Chaos to Clarity: Fixing Event Data and Proving Revenue Impact with Aaron Karpaty
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution.Events demand sig...
Why the Next Generation of CMOs Will Come from Marketing Ops with Richard Wasylynchuk
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operati...
The Data Disconnect: Restoring Common Sense and Context to Marketing Analytics
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Nadia Davis, VP of Marketing, and Misha Salkinder, VP of Technical Delivery at CaliberMind. Together, they explore a c...
From Tasks to Transformation: Scaling AI Adoption in Marketing with Spencer Tahil
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Spencer Tahil, Founder and Chief Growth Officer at Growth Alliance. Spencer helps organizations design AI and automation work...
The Value-Driven Path to AI Adoption with Aby Varma
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Aby Varma, global business and marketing leader and Founder of Spark Novus. Aby helps organizations adopt AI strategically and responsibly,...
The Final MOPsapalooza: Celebrating Community and What Comes Next
In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years.Mic...