Ops Cast

What CMOs Should Know About Marketing Operations with Andrea Lechner-Becker

April 20, 2022 Michael Hartmann, Naomi Liu, Mike Rizzo and guest Andrea Lechner-Becker Season 1 Episode 53
Ops Cast
What CMOs Should Know About Marketing Operations with Andrea Lechner-Becker
Become an Ops Cast Supporter
Our team of volunteers run this show and your support would go a long way!
Starting at $3/month
Support
Show Notes

In this episode we covered lots of ground with our guest Andrea Lechner-Becker, formerly the CMO of Shift Paradigm. She has been a hands-on Ops practitioner, a consultant, a champion and a CMO. She has a unique perspective on all things Marketing Operations.

One of the best insights from the conversation had to do with how hard it is to get the "right" reporting for marketing. She makes the case that part of the challenge is the complexity of the data and systems. The other big challenge she identified is the lack of a consensus on what the  right reporting is. Contrast that to finance and accounting where everyone is taught the same set of principles and rules.

Speaking of finance, we also get into the importance of having basic finance literacy and a basic understanding of statistics.

Fair warning: don't listen to this episode with kids in the car. ;)

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Support the show