Ops Cast
Marketing Ops Strategy with Lindsay Rothlisberger of Zapier
Text us your thoughts on the episode or the show!
In this episode we talked with Lindsay Rothlisberger, the head of Marketing Operations and Email at Zapier about her journey to marketing ops. As has been the norm, her story was unique.
In addition, Lindsay shared her insights into:
- How and when to consider centralization or de-centralization of Marketing Ops functions. If you choose to de-centralize, what should remain centralized?
- The challenge of technical debt and how to approach it.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
We've been HACKED! (just kidding)
If you love our show, you gotta be sure to tune into Justin Norris' show: RevOps FM
Text us your thoughts on the episode or the show!
In this episode we talked with Lindsay Rothlisberger, the head of Marketing Operations and Email at Zapier about her journey to marketing ops. As has been the norm, her story was unique.
In addition, Lindsay shared her insights into:
- How and when to consider centralization or de-centralization of Marketing Ops functions. If you choose to de-centralize, what should remain centralized?
- The challenge of technical debt and how to approach it.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
We've been HACKED! (just kidding)
If you love our show, you gotta be sure to tune into Justin Norris' show: RevOps FM