Ops Cast

Customer Journey Mapping and Marketing Ops

September 21, 2021 MO Pros Season 1 Episode 27
Ops Cast
Customer Journey Mapping and Marketing Ops
Show Notes

What is Customer Journey Mapping? If you are in Marketing Ops, should you care? We tackle these questions, plus the difference between personas, ICPs (hint: it is not Insane Clown Posse), journey mapping in our conversation with Lucas and Islin Munisteri of Theia Marketing.

Recorded live on September 21, 2021.

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