Ops Cast

State of the MOPro - Mid 2026/with Naomi, Mike, and Michael

MarketingOps.com Season 1 Episode 241

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0:00 | 39:09

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What does mid-2026 actually feel like for the people running marketing and revenue ops? And has AI made the work better, or just harder in new ways?

Michael Hartmann is back with co-hosts Naomi Liu and Mike Rizzo for one of their rare three-amigos episodes, a wide-open conversation recorded at the halfway point of 2026. No guest, no agenda, just three ops practitioners talking honestly about what's happening in the field, what they're seeing in the community, and where things feel like they're heading.

The conversation moves from the present state of AI in marketing ops to the bigger, harder questions underneath it. These questions are about the gap between AI hype and actual operationalisation, what it means to lead teams through expectations that keep changing, and what none of them know how to tell their kids about the world those kids are going to inherit.

Topics covered in this episode:

  • Whether AI has made marketing ops and revenue ops easier or harder, and why "harder" might be the more honest answer
  • The gap between how educated people are on what technology can do and how difficult it still is to actually operationalise
  • Findings (early) from the MO Pros AI assessment benchmark study, including how bots contaminated the data and what human intuition caught that the AI missed
  • Jensen Huang's pushback on CEOs blaming AI for layoffs, and what the ops community thinks about that framing
  • How the current AI moment is different from previous technology waves: it is changing who does things, not just how they get done
  • The post-scarcity economy concept and what it might mean for the future of labour and value

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