Ops Cast
Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
Ops Cast
So Long, Farewell - The End of an Era
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After nearly 250 episodes and more than five years of conversations, Ops Cast is signing off, at least in its current form.
In this final episode, Michael Hartmann is joined by longtime co-hosts Mike Rizzo and Naomi Liu to look back at how Ops Cast began, how the Marketing Operations profession changed alongside it, and what they learned from hundreds of guests who shared their experiences, ideas, challenges, and careers with the community.
Rather than focusing on technology, analytics, or another Marketing Ops framework, this conversation reflects on the people behind the profession. The hosts revisit episodes that tackled leadership, career development, mental health, parenthood, workplace pressures, and the personal realities that inevitably become part of professional life.
In this episode, we discuss:
- How Ops Cast grew from an experiment in 2021 to nearly 250 episodes
- The conversations and guests that stayed with Michael, Mike, and Naomi
- Why understanding human psychology remains an important Marketing Ops skill
- Giving first-time podcast guests a platform to share their experiences and build confidence
- Some of the more personal conversations around parenthood, mental health, career challenges, and life outside work
- How remote work changed the separation between professional and personal life
- The growth of Marketing Ops, RevOps, and the wider operations community during the life of the podcast
- How the Marketing Ops podcast space expanded over the past five years
- What the hosts learned from CMOs and other executives about how they view Marketing Operations
The episode is also a reminder of what made Ops Cast work in the first place: there was never one prescribed path into Marketing Operations or one correct way to approach the work. Across hundreds of conversations, guests brought different backgrounds and opinions while repeatedly returning to the importance of curiosity, authenticity, human connection, and learning from one another.
While this marks the end of Ops Cast in its current form, the conversations, relationships, and community built around it continue.
Thank you to every guest who shared their story, every person who helped produce the show, and everyone who listened over the years.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
(0:00) Hello, everyone. Welcome to another episode of Opscasts, brought to you by MarketingOps.com, (0:06) powered by all the MoPros out there. I am joined today by my great co-host, Naomi.Mike, hello. (0:13) Hello. What's up, everybody? (0:15) For those of you watching, we waved.For those of you listening, we waved. (0:22) Yeah. That's right.Remember the days when we would start these things? I'd have to coach (0:28) guests. When you use body language, you have to actually say what you did because people wouldn't (0:35) know because we didn't do video. Yeah.Sometimes people were like, (0:40) oh, thank you. We're not on video. And then eventually we were like, yeah, (0:45) but sometimes it matters.So we're like, we're going video. But now, Michael, what are we doing (0:54) today? Oh, do we need the drum roll? We have the sound effects. (1:04) Naomi's got the skills.I was wondering how long that was going to go. Oh, so I guess the big (1:17) announcement, maybe it's not so big, but the big announcement is this is, at least for now, (1:23) the last episode of Opscast, at least in its current form. We are taking a step back.(1:29) There's no crying emoji or anything I can put up. (1:32) No, I'm trying not to. I'm trying not to cry.(1:34) Yeah. A little emotional over here. This is it.(1:39) Yeah. So it's been crazy. It feels like it's the right time.(1:45) I think, Mike, when you and I first started talking about this, it was November, December (1:51) 2020, something like that. Yeah. That's crazy.(1:57) So almost six years ago. And then we had our first episode on Jan 15th, your birthday, right? January (2:01) 15th. It was the day before my birthday.(2:04) Day before your birthday on 2021. If you'd asked me back then, I wasn't even sure we'd make 10 (2:12) episodes. And here we are, close to 250, five and a half years later.It's been a wild ride. (2:22) I've been fortunate enough to talk to so many great people. And the three of us, I think you (2:29) guys are like professional siblings, maybe.Yeah, totally. (2:36) Although we were talking about ages earlier. Maybe I'm more like an uncle.I don't know. (2:43) Do you have any standouts? Do you have any standouts? You must have like the top three (2:47) or top five. You know what? I really don't.I've thought about this before. (2:56) There's a couple of things from different times that come to mind very quickly. One of our early (3:04) episodes, I still think about this one probably every week or two, is the one we had with Brandy (3:10) Sanders.And when she described that some of the skill sets needed to be really good at marketing (3:17) ops, and it was know how to play chess and understand human psychology. And I still think (3:24) that is true. Maybe more true than ever in this kind of age where this was all pre-AI stuff.(3:30) So that's one I think really stuck with me. I think we've talked about this before. I'm really (3:36) proud of some of the things we've done, like Naomi, when you did the takeover, right? We did (3:40) the all women's one.That was super fun. Yeah. We've talked about some of the (3:46) pressures that people are under.It's funny. It's not the ones that... The things that we've (3:51) talked about, like the technology and the analytics and the campaign operations and (3:59) career stuff, all those are great, but those are not the ones that stand out to me. (4:03) I mean, it's not that they're not important and I'm not proud of them.It's just like (4:07) the ones where we kind of pushed a little bit, right? Touched on subjects that maybe were a little (4:11) bit tough to bring up or people wouldn't want to talk about them. I think that's it, right? (4:17) That's really the thing I remember from it all. There was a couple episodes too where I think (4:23) some of the guests were nervous because it was their first time ever doing something like this.(4:28) It was really... I found it really heartwarming or great to be able to offer this platform to (4:37) them to be able to do that because maybe they may be too nervous or anxious to raise their hand (4:44) at a bigger event like MOPSA, for example. Doing something like this where they're talking (4:49) to just one or two or three people, hopefully that was a stepping stone for them to get their voice. (4:58) Feel a bit more confident.(5:00) Yeah, I love that. We had a few of those folks. We had some people come on to tell their story about (5:10) being just a... Not just a, I don't mean to dismiss it, but like being a mom, right? They (5:16) were just a full-time mom and that was their focus.And then they transitioned into work that (5:23) was sort of marketing related and the show was discovered and then their career grew and (5:32) they ended up on the show. If you've listened for a long time, you know who I'm talking about, (5:37) shout outs to that individual. I just think those are the things that stood out to me too, (5:43) like finding ways to allow people to learn from each other.And then you don't realize it, like (5:56) Michael and Naomi and I talk about this all the time. We know you all are out there. Well, (6:02) we don't know, I guess, but we surmise that you really are listening and paying attention.(6:06) And there's these moments occasionally, I mean, they're very occasional where it's like, (6:16) oh, thank you so much for the show or thanks for that episode. Or, oh, I built my career after (6:21) being able to sort of listen to what you were all talking about. Or I got the confidence to speak (6:27) at my next session because of coming on the show or whatever it was.It's a bit like parenting. (6:34) It's a little thankless when you do podcasting. It's weird because you really don't know (6:43) what's working, what's not working.Because most people just sort of like, (6:45) probably we do too, right? I don't send feedback to podcasts that I've listened to. (6:51) You just said something though that reminded me. So speaking of the superpowers of some of the (6:56) women we've had on, there was one woman who was a guest on who had an infant in her lap (7:03) the entire episode.And I don't know how she did it. (7:06) Oh, yeah. I remember that.That's right. That was amazing. And it was like, it was nap time.And it (7:14) was like, let's just get where I was. I committed to doing this. We're doing this.(7:19) I was just like, I was blown away at that because I think that's right there. It's definitely, (7:30) I mean, I don't think there were any men who did that. I think one of the few complaints we had was (7:34) we had a man on who had an infant, but the infant was in one of those rocking chair things and it (7:40) started playing music in the background and couldn't stop it.And yeah, not quite the same. (7:45) Maybe we powered through it just like we did, but it's just a different vibe. (7:49) Yeah, totally.It reminds me of that. For those of you listening, I don't know if you've ever (7:56) seen the, what is it? The Hallmark commercial where it's like they do fake interviews for a job (8:04) and the job is like, it's an interview for being a mom. (8:09) I've seen one recently.Yeah. (8:11) Yes, yes, yes. (8:12) It's like that is hands down, like anchored in my brain for forever.(8:17) Yeah. (8:17) Project manager, scheduling assistant. (8:21) Yeah.You have to be able to lift heavy objects. (8:24) Like sometimes your client may need you to wake up in the middle of the night and you're going to (8:28) have to go into the office and get the job done. It's just like all of these, I mean, (8:33) totally ludicrous things.And the people on the other side are like, what is this? (8:38) What are you paying for this? And you don't get paid, right? (8:42) Yeah. Oh yeah. And by the way, this is pro bono and it's like, oh wow.(8:48) It's just amazing. So yeah, shout out to the moms and (8:51) especially the ones that came on the show and shared their story with us. (8:55) Yeah.We had a couple of people who were really opened up about (8:58) like mental health challenges, right? And I think, I mean, I love that we were able to have (9:05) people on and talk about those topics because they're like near and dear to my heart is something (9:09) like, cause we went through this, was people who've had miscarriages, right? It's one of (9:15) these things that I think people don't talk about and it's really, really hard to deal with. (9:20) And usually you feel like you're the only one. And it's like, I think something that I think is (9:27) true as a leader is like, I think when I was early in my career, I think I believed that I could (9:34) keep my kind of professional life separate from my personal life.Right. And that's like, I don't (9:40) think that's possible really. Right.They kind of intertwine too much. And so I think bringing (9:46) that to light is something that we did a pretty good job of. Especially now, I think, because a lot (9:51) of people work from home and work remotely.It's not like you're, there's not as much of a separation (9:56) between like, this is my home and I leave and I go to an office. Right. Like a lot of times you're (10:00) inviting people into like a private space in your house or your kitchen or your bedroom or your (10:04) guest room or whatever it might be.Right. And it's like, there's like a level of formality that kind (10:11) of gets reduced when you're talking to a colleague and you're both at home, you know. Yeah.(10:19) So yeah, totally. That's what I was going to say too. It's just, it's a different world that we (10:26) live in today.And we did this show, gosh, I mean, technically we started it like pre-COVID. (10:36) Like it was, we were in the throes of really going into all of that. So the world transformed (10:41) on multiple levels and now there's AI.And I think some of the conversations that are, (10:49) that we've had in the past, I think are very telling for just, you know, people in this (10:55) profession, you're often technologists, you're very savvy, you're self-starters, you're curious, (11:02) you know. Maybe you're not the person that wants to stand up in a room and be the loudest or the (11:09) most boisterous individual. And maybe some of you are, because we certainly met some of those folks (11:14) in our community as well.Absolutely. But, you know, I think what's held true is that (11:21) there's authenticity to who these people are. And I think the pattern of the discussions that (11:28) we've had over the years in the show has at least signaled to me that, you know, that's sort (11:34) of what makes this community special.And like what makes, I don't know, companies really thrive (11:40) is like not forgetting that there's, you know, this human aspect to everything. And there's a (11:47) personal component to everything you bring to the office, whether you work from home or not, right? (11:52) It's like, you know, you don't need to bring all your baggage, but we certainly don't need to (11:58) pretend like you're having a perfect day every single day. Right.Yeah. Do you think, I'm trying (12:05) to remember back, whatever, what, five years ago, six years ago almost, like, I don't think there (12:10) were really many, if any, podcasts that were kind of in and around this topic. There were definitely (12:16) marketing ones.I don't know that any were in ops. Maybe another thing, like, I don't know that, (12:22) I don't know how much we influenced or made it possible for other people. I'd like to think that (12:26) was possible because there's some other really good ones out there now too.Yeah. I know there (12:31) was a couple because I was a guest on a couple of them. There was like, is it Christy Saunders (12:35) had one.Yeah. And then there was the Humans of Martech one. And then.I thought Humans of Martech (12:43) came after us. It did. I mean, yeah.Was it? Okay. It was about two years. It was about two years into it.(12:48) One of the OG ones though, I think, was David Lewis's, the Demand Gen podcast. David Lewis, (12:55) that was an OG podcast for sure. I remember I was on that pod, like that was, I recorded that one (13:00) in 2019, I think.Wow. So that was definitely, yeah, OG. Yeah.Demand Gen Report, Demand Gen Pod (13:06) type of stuff. Yeah. Yeah.But like in the ops category specifically, I mean, (13:11) no, not really. And I think that's been, that's probably been the thing that's been the most (13:20) interesting for me is just like, how fast all of this grew, right? Just, you know, (13:29) five years is not a short amount of time, but it's also not a long period of time either. (13:35) And this landscape has just changed tremendously.And I think the attention to the (13:43) role of marketing ops, the rev ops was like really coming into its stride during the history of this (13:51) show too. And now we're going to go to market ops and go to market engineering and marketing (13:57) engineering and blah, blah, blah, blah. I sound like a curmudgeon.Yeah. Old guy on the porch. (14:05) Yeah.Old man on the porch. I'm the old guy now. That's usually my job, Mike.Come on. (14:08) Don't take that from me. (14:11) But I think that's been the thing that's been really interesting is just yeah, whether we, (14:19) you know, know it or not paved away or people just started to pay more attention and realize like, (14:25) oh, I have something to say about that.Let me start to take a different take. I love that (14:31) more of it was created as a result, whether we influenced it or not. I have no idea, but yeah.(14:38) Yeah. I think I just love how much of it is out there now and (14:43) just creates an environment for us all to thrive. So that's good.(14:46) Yeah. Yeah. It's been a journey, Hartman.I know. I know. (14:55) We decided to start a conference along the way too, which is absolutely fantastic.(15:01) Mm hmm. Well, I mean, and that's like that's been a weird thing, like (15:08) showing up at, I can't remember if it was the second summer camp or my first time at MOPSA. (15:14) And I had people come in to me like, oh, I know your voice.(15:20) That was weird. Yeah. I've heard you in my skull.(15:28) Yeah. Yeah. That's funny.That is a weird moment when you first meet the people that you like, (15:32) listen to all the time or whatever. Well, I remember the first time you and I met, (15:38) trying to remember, I can't remember if I was there for, I think I was there, (15:41) I was coming to Southern California for a different work, like my job. (15:45) And I think you and I, you met me at John Wayne.At the airport. (15:51) At the airport. And then we went and had a drink and you brought me cookies from your wife, (15:56) which were phenomenal and a big hit.That's right. That memory had left me until you started (16:04) to bring it up. I like, yeah, we went to the little restaurant that's like right next door (16:09) to the airport.And my wife's cookie business is officially started now. Five years later. (16:16) She's another one.I think I've told you and hopefully she's heard it from (16:19) enough, but she sustained us for a long time. I truly. (16:25) That's right.Yeah. For those of you who don't know, my wife, Amanda, she was the (16:35) person pushing publish on all the episodes for quite some time. She took on this ops job (16:42) behind the scenes.And eventually she was like, you know, speaking of moms who have a hard job (16:49) to do already, she's like, you know, I got two kids to take care of, right? Like, I keep doing (16:52) this. I was like, okay. But now, sadly, we're not going to have to do that.(17:02) I know. Well, let's make sure we stay in touch. All right.So you asked me like what stands out. (17:07) What do you, how about you two? Naomi, what was, what was something that stood out for you? Like (17:11) first thing comes to mind? Just the constant, honestly, from a high level, the constant stream (17:18) of people who wanted to a be on the podcast and talk and like the variety of perspectives (17:26) that everyone has, right. You would think that, you know, five or six years later, 250 episodes (17:31) that we would run out of things to people run out of things to talk about.But it just goes to show (17:36) you that like in our industry, there's many different ways to get to the same end point. (17:43) And it's really interesting and fascinating to see how people get there, how they got into ops, (17:51) because there's no like, you know, hopefully our certifications changing that, right. But (17:57) yeah, it's just I think just like the breadth of and the variety of people that have come (18:02) through the show has really just kind of stood out.But you might. Yeah, I think. (18:09) I think that the depth and breadth of like topics, even though they often kind of scratch (18:17) at similar themes, it was just how substantively different they could be.You know, like it could (18:25) be attribution, which naturally ends up being like one of the hottest topics all the time. But (18:32) everybody's opinion on it, everybody's take, everybody's sort of spin was always (18:37) something else. And I felt like we were always learning something new.(18:43) You know, very, very rarely was there a level of like repeat sort of behavior and that kind of (18:49) stuff. And it wasn't like we were going out of our way, you know, for those that don't know, like we (18:57) did very little screening. Like we would make sure that like we didn't bring somebody on that (19:03) just was going to talk about building their lawnmower business or whatever.Right. We'd (19:08) get submissions for stuff like that. But other than that, like if you were mops adjacent or (19:15) somewhat related to like a marketing go to market function was like, yeah, come, (19:21) come share what you got to share.Yeah. And and the fascinating part is it was like (19:24) very rarely ever repetitive. Yeah, I would agree.And I think. (19:31) It reminds me like we did, you know, we did for a long time, we were kind of asking people to be (19:36) guests and it sort of flipped out, flipped around where we were getting people who wanted to be on (19:42) the other perspective, this topic they wanted. And you're right, it was rare that we turn somebody (19:47) down.And probably out of all those episodes, we did maybe maybe 10 people. We said, you know, (19:54) probably not the right fit. Right.I don't even know if it was 10, maybe six. Yeah. (19:59) Yeah.Between five and 10. But like no more than that, for sure. Yeah, it was.So (20:06) but like I was thinking to like one of the things that. I think you're right, (20:12) like the different perspectives is interesting when we had several like, I don't know, (20:17) probably around the same number, half a dozen people who had been CMOs or were currently CMOs. (20:22) And I mean, I thought it was always interesting to get their perspective on (20:26) how they thought about Ops, you know, compared to other things as part of the organization, (20:31) what they leaned on, what they look for.I hope those were valuable for the people who (20:36) are listening to go like, how am I being perceived and helping them maybe I still (20:40) sense there's a lot of people who feel like they're overlooked in these roles. (20:45) And, you know, maybe give them some ideas on how to, you know, (20:53) be more in the spotlight, right, and be comfortable with that. (20:57) Yep.Yep. Yeah, I think. And when we look at just kind of scrolling through the history of (21:05) some of the sessions we've had, like some of our top performing sessions are very much related to (21:10) that, you know, CMO related kind of what CMOs should know about marketing operations.Yep. (21:17) You know, maximizing the marketing Ops and CMO relationships and all this other kind of stuff. (21:23) And obviously, that's like a hot button item for folks.And we've got, you know, obviously content (21:31) you can go back and listen to type in the word CMO and you'll probably find it in the history. (21:37) But yeah, I think that, you know, where we're headed now as a community with the events and (21:44) and all that stuff, it's all, you know, I don't want to act like we're so buttoned up that we (21:49) have it all orchestrated and analyzed and understood, because gosh, there's a plethora (21:54) of information here and data that would, I'm sure, really support so many things that we do. But (22:01) we are learning from like, you know, observing and learning while we listen to these episodes (22:07) to figure out, you know, how do we continue to help folks in this in this area.And so, you know, (22:13) we might not have a new guest come on anymore. The work that you did, Michael, is super (22:23) imperative to the ability for this, you know, whole community to thrive. And (22:30) I just I can't thank you enough.I know we've done an episode or two like this before, (22:35) where I've thanked you, but I just this is this being the one, the last one, (22:43) you know, I give you a virtual toast of whatever your favorite drink of choice is and (22:50) thank you. And hopefully our listeners are saying, you know, just whisper, (22:54) thank you to Michael when you hear this. It's overwhelming on like when we publish this, (23:04) like Michael's going to wake up.I feel so loved today. (23:09) That'd be awesome. Yeah.Yeah. So like it's I will tell you, like (23:18) 13 year old me would never have guessed I would have done something like this. (23:23) I've been scared shitless with the idea of being out there in the public stage.(23:29) It's not really something I would have thought I would have done. (23:33) Yeah. I feel that more than, you know.(23:39) So, yeah, I get you. Well, I just want to yeah, I just want to say thank you again. It's just been (23:45) a wonderful journey.I know I haven't been able to be as available as I was in the earlier days. (23:52) And and you pressed on. And I think that that is a testament to your dedication to the community, (23:58) to the craft, to your desire to learn.And I think you're, you know, a sort of I could put (24:08) you on a pedestal like you're a prime example of exactly what a marketing operations go to (24:13) market ops professional is someone who's willing to take on a challenge, do the research, figure it (24:18) out and just like put their head down and get it done. And you did it in a way that I think filled (24:26) your cup up. But obviously, as we alluded to earlier, it helped fill the cups of others, (24:33) too.And I don't know, there's like there's not much better you can ask for when when someone just (24:39) puts themselves out there and really goes all in. And I think our listeners felt it. I certainly (24:43) felt it.And so, you know, thanks for being a shining example of what it looks like to be a (24:49) good go to market ops leader that's forging a path. It's I appreciate that. It's really cool.(24:57) Nothing I can say, Mike, would top what you just said. So I'm just going to say ditto. (25:05) I wish I had written that all down.It probably would have been smoother. (25:11) No, but it's like, you know, genuine and authentic. (25:15) Yeah.Yeah. No plain speech here. Sorry, bud.(25:19) That's all right. (25:20) Unusual. Mike didn't read the show notes before the call started.(25:25) Yeah. At least you're not making us try to lip sync over a rap. (25:33) Yeah, that's true.Those were fun moments, too. (25:36) That was fun. (25:38) We did all the little rap music.The intro song, by the way, for those of you that have (25:42) been listening to the show for years, if you skip past the intro (25:46) music after having heard it a few times, I totally understand. But (25:51) you know, shout out to my brother-in-law. So I had this like idea for how this intro would go (25:57) in my brain from a scripting perspective.And you should have seen the three of us (26:00) try to figure out how to say the words Opscast like at the same time. (26:06) Yeah. (26:07) I was like, you know what, maybe this is just something we have to edit together.(26:10) Yeah. (26:11) My brother-in-law did an incredible job layering in the entire thing and building that for us. (26:17) He just asked me, we were together a week ago.He's like, oh, you're still using that? (26:23) I was like, yeah, why would we change it? (26:25) That's so funny. I don't even think I realized that was your brother-in-law who did that. (26:29) Yeah, yeah.(26:30) I probably knew at one point. (26:32) He has an incredible ear. He can hear.He's a musician on the side and he can just hear (26:43) things that I can't hear, you know. And so he lined it all up or whatever. He was stoked and (26:49) yeah, we published it and he was thrilled.So it's a family affair, this podcast. (26:55) Well, I feel like we've become family. Yeah.(26:58) Yeah. That's what I feel too. I love that we can all like stay in touch and text and all that stuff.(27:07) And that doesn't preclude all of you out there, right? You might not have our phone numbers, (27:14) but don't hesitate to reach out to us because we're all still around (27:19) trying to be supportive of all of y'all. (27:21) Yeah. And I'm still around, just not running this podcast.(27:25) I am always down to talk to people about this stuff, whether it's (27:28) one-on-one or on a podcast. So yeah, definitely don't hesitate to reach out. (27:33) Yeah, for sure.Actually, why don't you tell them what you're up to, Michael? You're a (27:40) marketing ops, rev ops guy and leader and you're a people leader, (27:44) but you do a little bit of coaching too, right? (27:46) Yep. I do coaching. I mean, what I think I am strong at and what I actually get a lot (27:51) of satisfaction out of is working with new leaders or people who are thinking about being a leader, (27:56) people leader.Because I think most organizations do a really terrible job of (28:02) identifying the right people and then preparing them for what the expectations are that are often (28:09) assumed to be understood, but a lot of times aren't. And then help them learn some new skills (28:14) because there are different skills that are required to be a good leader (28:19) than to be a good individual contributor. So that's what I love to do.(28:25) I'm definitely open for more clients there. I've got a handful right now and (28:29) with the podcast ending, I'll have a little bit more opening too. So thanks for letting me talk (28:35) about that.Yeah, absolutely. And we probably should have put that on the forefront a little (28:40) bit more often. But yeah, if anybody's interested, you've heard a lot from him.If you haven't, (28:47) go back and listen to more episodes and you'll get to know who you're talking to and it could (28:52) be really good. Yeah. So it's a funny thing is I actually sent an LLM at all the transcripts for (28:58) all the episodes and had it do an analysis of me.So that's been an interesting exercise. (29:04) Ah, really? And so did you do like a disc analysis of your episode recordings? (29:11) I didn't do a disc analysis. I think I had a disc analysis that I provided.I definitely had (29:16) Myers-Briggs and I've got StrengthsFinder and all that. But yeah, it's been interesting (29:23) just to see what it took and especially because they're just, I think, yeah, at the beginning, (29:31) I think we leaned heavily on more of the tech and analytics stuff. And over time, it shifted.(29:37) We still had some of that, but it was a little more of the strategic thoughts and stuff like (29:42) that. So I had a lot to chew on. And I think I tried really hard to do what I want somebody to (29:52) do, which is challenge.Sometimes if I didn't agree with you, I think three of us had times (29:57) where we didn't always agree on stuff. And it