Ops Cast

Customer Journey Mapping and Marketing Ops

MO Pros Season 1 Episode 27

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What is Customer Journey Mapping? If you are in Marketing Ops, should you care? We tackle these questions, plus the difference between personas, ICPs (hint: it is not Insane Clown Posse), journey mapping in our conversation with Lucas and Islin Munisteri of Theia Marketing.

Recorded live on September 21, 2021.

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