Ops Cast
Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
Podcasting since 2021 • 235 episodes
Ops Cast
Latest Episodes
What Would It Look Like If Marketing Gets Embedded Throughout the Organization?
In this episode of Ops Cast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by Ivelisse Arroyo, Marketing Operations Leader and Executive Advisor on Go-To-Market Operations. Ivelisse brings a business-first perspe...
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Season 1
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Episode 217
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52:00
Leading With Intent: Values-Based Leadership in Marketing Ops with Jaime López
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a thoughtful conversation on a topic that rarely gets enough attention in Marketing Ops: values-b...
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Season 1
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Episode 216
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50:27
Why 80% of ABM Programs Fail (and How to Build One That Works) w/ Mason Cosby
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo for a candid conversation about why most Account-Based Marketing programs fail and how teams can fix them.The...
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Season 1
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Episode 215
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46:04
From Campaigns to the Boardroom: Rethinking Marketing Ops with Lauren McCormack
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platfor...
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Season 1
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Episode 214
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45:19
From Chaos to Clarity: Fixing Event Data and Proving Revenue Impact with Aaron Karpaty
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution.Events demand sig...
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Season 1
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Episode 213
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52:41